1. Who We Are
This Privacy Policy applies to the 29x777 Platform, operated under the 29x777 brand and accessible at 29x777.app. In this Policy, "29x777", "we", "us", and "our" refer to the operator of the 29x777 Platform. "You" and "your" refer to any individual who registers an account, accesses the Platform, or interacts with 29x777 in any capacity.
29x777 is a mobile-first online casino and sports betting platform built specifically for Pakistani players. We collect and process personal data in the course of providing our services, including cricket betting, live dealer casino games, slots, crash games, colour prediction, and PKR wallet management.
We take our obligations regarding your personal data seriously. This Policy is intended to be transparent and written in plain language so that players across Pakistan — whether in Karachi, Lahore, Islamabad, Rawalpindi, or elsewhere — can clearly understand what data we hold, why we hold it, and what rights they have in relation to it.
By registering an account or using the 29x777 Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and use of your personal data as described herein.
2. Data We Collect
29x777 collects the following categories of personal data in connection with your use of the Platform:
2.1 Registration & Identity Data
- Full legal name as it appears on your CNIC;
- Date of birth (used for age verification — you must be 18 or older to use 29x777);
- Pakistani mobile number and/or email address used to register your account;
- Username and encrypted password credentials;
- Gender (where voluntarily provided);
- City or province of residence (where provided).
2.2 KYC & Verification Data
- Computerised National Identity Card (CNIC) — front and back copies;
- Selfie or facial image submitted for identity verification purposes, where required;
- Proof of payment method ownership (e.g., JazzCash account confirmation, bank statement header);
- Any additional identity documents requested during enhanced due diligence.
2.3 Financial Data
- Deposit and withdrawal transaction records, including amounts, dates, and payment method identifiers;
- JazzCash or Easypaisa mobile wallet reference numbers (we do not store full wallet credentials);
- Bank account identifiers used for HBL, UBL, Meezan Bank, or Bank Alfalah transactions;
- PKR wallet balance history and transaction logs.
2.4 Gaming & Betting Activity Data
- Bet history, game session records, wagering amounts, and outcomes;
- Bonus activations, wagering progress, and promotional participation;
- Game preferences, session duration, and responsible gaming tool usage.
2.5 Technical & Device Data
- IP address and approximate geolocation derived therefrom;
- Device type, operating system, browser type and version;
- Session timestamps, login history, and access logs;
- Cookie data and similar tracking identifiers as described in Section 9.
2.6 Communications Data
- Records of communications with 29x777 support, including live chat transcripts and email correspondence;
- Feedback, complaints, and dispute correspondence;
- Responses to surveys or promotions where you participate voluntarily.
3. How We Collect Data
29x777 collects personal data through the following means:
- Directly from you: When you register an account, complete KYC, make a deposit or withdrawal, place a bet, contact support, or participate in a promotion;
- Automatically: Through cookies, session tracking, server logs, and similar technologies when you access the Platform;
- From payment providers: Transaction confirmation data from JazzCash, Easypaisa, and banking partners is shared with 29x777 to verify and record deposits and withdrawals;
- From identity verification services: Where we use third-party KYC processors to verify CNIC data or perform facial matching, those providers may share verification outcomes with 29x777;
- From fraud prevention and analytics partners: Aggregated, anonymised risk signals may be received from fraud detection services to protect the integrity of the Platform.
4. How We Use Your Data
29x777 processes your personal data for the following purposes:
- Account provision: Creating and managing your 29x777 account, processing logins, and maintaining account security;
- Service delivery: Processing deposits and withdrawals, recording bets, delivering game results, and providing customer support;
- Identity and age verification: Confirming that you are who you say you are and that you meet the 18+ age requirement for use of the Platform;
- KYC and AML compliance: Meeting our obligations under applicable anti-money laundering, counter-terrorism financing, and fraud prevention requirements;
- Responsible gaming: Monitoring for patterns that may indicate problem gambling and administering responsible gaming tools including deposit limits and self-exclusion;
- Communications: Sending transactional notifications (deposit confirmations, withdrawal updates, security alerts) and, where you have consented, promotional communications about 29x777 offers;
- Platform improvement: Analysing aggregated usage data to improve the 29x777 product, fix bugs, and optimise the player experience;
- Fraud prevention and security: Detecting, investigating, and preventing fraudulent activity, account takeover, and other security threats on the Platform;
- Legal compliance: Responding to lawful requests from courts, regulators, or law enforcement agencies.
5. Legal Basis for Processing
29x777 processes your personal data on one or more of the following legal bases:
- Contractual necessity: Processing required to perform the contract between you and 29x777 — i.e., to operate your account and deliver the gaming services you have requested;
- Legal obligation: Processing required to comply with applicable law, including KYC, AML, and responsible gaming obligations;
- Legitimate interests: Processing necessary for 29x777's legitimate interests in fraud prevention, platform security, and product improvement, provided those interests are not overridden by your rights and interests;
- Consent: Where we have obtained your specific, informed consent, such as for optional marketing communications. You may withdraw consent at any time without affecting the lawfulness of processing prior to withdrawal.
6. Data Sharing & Disclosure
29x777 does not sell your personal data to third parties. We share data only in the following circumstances and with the following categories of recipient:
- Payment processors: JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, and their respective processing partners — to facilitate deposits and withdrawals from your PKR wallet;
- Game providers: Third-party casino and sportsbook technology providers that power the games on the 29x777 Platform. These providers receive only the data necessary to deliver game results and process stakes;
- KYC and identity verification services: Where we use third-party providers to verify CNIC data, process facial matching, or assess identity documents;
- Fraud and risk management services: Service providers who assist 29x777 in detecting suspicious activity, preventing money laundering, and managing platform security;
- IT infrastructure and hosting providers: Cloud and server providers that host the Platform and its associated databases;
- Legal and regulatory authorities: Courts, regulators, or law enforcement agencies where 29x777 is required by law or valid legal process to disclose information;
- Professional advisers: Legal, accounting, or auditing firms engaged under strict confidentiality obligations where necessary for business operations or legal proceedings.
All third parties with whom 29x777 shares personal data are required to process that data in accordance with applicable data protection standards and are prohibited from using it for any purpose beyond the specific service they provide to 29x777.
7. International Data Transfers
The 29x777 Platform serves Pakistani players and endeavours to process data using infrastructure located in or near the region. However, some of our technology and service partners — including game providers, KYC services, and cloud infrastructure operators — may process data in jurisdictions outside Pakistan.
Where personal data is transferred internationally, 29x777 takes appropriate steps to ensure that such transfers are subject to adequate data protection safeguards, including contractual protections with the receiving parties. If you have questions about the specific safeguards applied to your data in connection with an international transfer, please contact us at the address in Section 15.
8. Data Retention
29x777 retains personal data for as long as is necessary to fulfil the purposes for which it was collected, subject to the following minimum retention periods:
- Account and registration data: Retained for the duration of your account and for a minimum of five (5) years after account closure, in accordance with applicable AML and record-keeping obligations;
- KYC documents (CNIC copies, verification images): Retained for a minimum of five (5) years from the date of verification or account closure, whichever is later;
- Financial transaction records: Retained for a minimum of five (5) years from the date of the transaction;
- Gaming and betting history: Retained for a minimum of three (3) years from the date of each session or wager;
- Support correspondence: Retained for three (3) years or until all related disputes are resolved, whichever is later;
- Technical and access logs: Retained for twelve (12) months in operational systems, after which they are anonymised or deleted.
After the applicable retention period, personal data is securely deleted or irreversibly anonymised.
9. Cookies & Tracking Technologies
29x777 uses cookies and similar tracking technologies on the Platform. Cookies are small data files stored on your device that help us deliver a functioning, personalised, and secure player experience.
9.1 Types of Cookies We Use
- Strictly necessary cookies: Essential to the operation of the Platform. These enable session management, login authentication, and security features. They cannot be disabled without impairing core Platform functionality.
- Functional cookies: Remember your preferences such as language settings, preferred game lobby view, and responsible gaming tool configurations.
- Analytics cookies: Collect anonymised data about how players navigate the Platform — which pages are visited, session duration, and feature usage. This data is used exclusively to improve the 29x777 experience and is not linked to your personal identity.
- Security cookies: Used to detect and prevent fraudulent activity, including bot detection and session integrity checks.
9.2 Managing Cookies
You can control cookies through your browser settings. Note that disabling strictly necessary cookies will prevent the 29x777 Platform from functioning correctly, including login and session management. Disabling functional cookies may affect your personalised experience but will not prevent access to games.
29x777 does not use third-party advertising cookies or retargeting cookies that track you across external websites.
10. Your Rights
Subject to applicable law, you have the following rights in relation to the personal data 29x777 holds about you:
- Right of access: You may request a copy of the personal data 29x777 holds about you;
- Right to rectification: You may request correction of inaccurate or incomplete personal data;
- Right to erasure: You may request deletion of your personal data, subject to overriding legal retention obligations (such as AML record-keeping requirements);
- Right to restriction: You may request that 29x777 restrict the processing of your data in certain circumstances — for example, while a dispute about data accuracy is resolved;
- Right to data portability: Where processing is based on consent or contract and carried out by automated means, you may request a structured, machine-readable copy of your data;
- Right to object: You may object to processing based on legitimate interests, and to direct marketing at any time;
- Right to withdraw consent: Where processing is based on consent, you may withdraw that consent at any time without penalty, though this will not affect processing carried out before withdrawal.
To exercise any of these rights, please contact 29x777 using the details in Section 15. We will respond within a reasonable period and in any event within 30 days of receiving your request, subject to identity verification.
Note that certain data deletion requests cannot be fulfilled during the mandatory retention periods imposed by applicable AML and financial record-keeping obligations. 29x777 will clearly communicate the reason for any limitation on your request.
11. Children's Privacy
The 29x777 Platform is strictly restricted to individuals aged 18 years and above. We do not knowingly collect personal data from anyone under 18. Age verification is performed as part of the registration process, and KYC verification (CNIC submission) is required before any withdrawal is processed.
If 29x777 becomes aware that personal data has been collected from an individual under 18, that account will be immediately suspended, all associated data will be securely deleted, and any deposited funds will be returned to their origin payment method after investigation.
If you believe that a minor has accessed or registered on the 29x777 Platform, please contact us immediately at the details in Section 15.
12. Security Measures
29x777 implements a range of technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These include:
- SSL/TLS encryption applied to all data in transit between your device and the 29x777 Platform;
- Encrypted storage of passwords — 29x777 does not store plain-text passwords under any circumstances;
- Access controls restricting personal data access to authorised 29x777 personnel on a need-to-know basis;
- Multi-factor authentication prompts for account access from new or unrecognised devices;
- Regular security assessments and vulnerability testing of the Platform;
- Incident response procedures for detecting, containing, and notifying affected parties of data security incidents within applicable timeframes.
While 29x777 takes all reasonable steps to protect your data, no internet transmission or electronic storage system is completely secure. You are responsible for maintaining the confidentiality of your login credentials and for notifying 29x777 immediately if you suspect unauthorised access to your account.
13. Third-Party Links
The 29x777 Platform does not contain links to external third-party websites as a matter of design policy. In the event that any third-party content or embedded service appears on the Platform in connection with game delivery or payment processing, 29x777 is not responsible for the privacy practices of those third parties. You should review the privacy policies of any third-party service providers (such as JazzCash or Easypaisa) independently.
14. Policy Updates
29x777 may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law, or the nature of our services. Where a material change is made, we will notify registered players via email or an in-platform notification before the change takes effect.
The "Last Updated" date at the top of this page reflects when the current version came into effect. Your continued use of the 29x777 Platform after any update constitutes acceptance of the revised Policy.
We encourage you to review this Privacy Policy periodically. If you have concerns about any change, please contact us before the effective date of the revision.
15. Contact Us
For any questions, requests, or concerns relating to this Privacy Policy or the way 29x777 processes your personal data, please contact us through the following channels:
- Email: [email protected] (plain text — not a clickable link)
- Live Chat: Available 24/7 from within your logged-in 29x777 account
- Response time: Privacy-related requests are acknowledged within 5 business days and responded to in full within 30 days
You may also contact us to request a copy of this Privacy Policy in an alternative format if required for accessibility purposes.